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Japanese language and culture for business and travel
This book is an indispensable introduction to the language and customs of modern Japan. Written primarily for those who do
business with the people of Japan, it is designed to develop the basic language and cultural skills necessary for effective communication. Unlike the traditional language textbook, Japanese Language and Culture for Business and Travel is focused on the specific needs of travel industry-related businesses, but the basic vocabulary, sentence patterns, and expressions employed in this book will work in any situation.
The approach employed is practical and functional with an em- phasis on listening and speaking skills. However, the authors stress that effective communication goes beyond mere language learning. Japan's language and modes of communication are mirrors of its culture, and anyone wanting to communicate effectively must develop certain cultural skills. In this context the authors explain in depth the cultural assumptions that form the basis of Japanese modes of thinking, perceiving, communicating, problem-solving, and managing. They effectively integrate into the discussion aspects of Japanese psychology, philosophy, linguistics, religion, geography, history, sociology, and business. Also provided are lists of materials for further study on Japanese culture,
1994A.2592 | 495.6 HIJ j | Tersedia | |
1994A.2593 | 495.6 HIJ j | Tersedia |
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